Marketers Cafe'

December 15, 2010

Yes We can ..Again !

Again... Another Friends at IMC Class gave me another proof that ..Yes we can compete and yes we have hidden talents need to be discovered.

Mr.Ahmed Youssef, a brilliant E-Marketing expert sent me wonderful designs , not only for Business Studies Division but also for the whole School of Continuing Education -SCE- at AUC

Thanks Mr.Ahmed.. Waiting for more :)

May 02, 2010

Who Are you …BUSH or RICE ???

Throughout this virtual funny dialogue between Bush & Rice , you can find out why you sometimes have miscommunication with the others.

After watching the following video ask yourself,

- Do you keep blaming the other side all the time for not understanding you?..

- Did you ever think it’s you who should be blamed for that misunderstanding not anyone else?

- Simply, Who are you ….BUSH or RICE ??!!

http://www.youtube.com/watch?v=TwaLTpnozP4

April 11, 2010

Yes we can !

Amazing Website http://www.aucsce.com/

Brilliant Brochure Designed by ( Ghada Abdel karim, Passant El-Shemerly, Noha Zahran, Nihal Zohny , Viola & Sameh Morcos

Creative Posters Designed by ( Ahmed Fawzy, Islam soliman & Mahmoud Youssri)

Another collection of creative Posters designed by ( Karim Ibrahim)

YES WE CAN ! ...

This Obama's famous slogan, used previously to persuade the American people that change is possible, is the most suitable title could be used to summarize the Love story shared by IMC Class at AUC.

The last article here was to announce American world awards for the best promotional activities done by learners at schools of continuing education all over the world.

After checking the website and the winners activities, I felt deep fear and may be ... some frustration,too.. Since the winning projects were really amazing and I mistakenly thought we can never win ... or even we can never design any similar posters, brochures or websites

BUT... After receiving IMC - AUC learners files, mentioned above I'm speechless ... It's not a matter of winning or not, but it's a proof that we have the ability to design, to love what we do & to trust ourselves that We CAN compete.

Last but not least,...

learners' names mentioned above are not the whole story but the visible part only... Many other colleagues added more value by their unique analysis to finalize that IMC Plan ...

Ms.Nihal abdel Galil , Incredible Competitors SWOT analysis

Ms.Gina Fayek , Deep Promotional SWOT analysis

Ms.Marwa Wahba , Professional STDP

Ms.Nevine Medhat , Professional STDP

Mr.Mostafa Ayman , Perfect AUC SWOT analysis

Mr.Sherif Assem , Excellent PEST analysis

Finally,..

Thank You my dear friends ...I'm very proud of you...

You really did a very good job !

March 13, 2010

UCEA Award-2009

An annual competition is organized by University of Continuing Education Association, for evaluating the different IMC plans submitted by learners at all american universities all over the world.

Starting from this semester ( Spring 2010 ) - IMC class at SCE " School of Continuing education"-AUC, will participate by preparing IMC plan using different promotional tools.

The class members will recieve thank you letters from AUC and the award ofcourse if their files win

Regading this year 2010 - the winners list & their files could be found on the following website

http://ucea.edu/2009awardscd/by_all/page_1.html

December 17, 2009

Best & Worst ad - part 2

Another Contribution from Mr.Kareem

shwepps vs mirndakarim is coming back with these 2 adsboth of these 2 ads are talking about the secret of their productsbut the there is a great difference

http://www.youtube.com/watch?v=EePG-_y-AYwa

camel plays the role of ascientist who has discovered the secret of mirandacoming from the bottles of mirindaaathis ad is not targeting any customers at alli do not think that any child can understand anything from this addddi do not know also the reason of talking about The theory of relativitythe 2nd ad is 4 hassan 3abdeeen

http://www.youtube.com/watch?v=F27NOVpsoDY

hassan 3abdeen
using his good sense of humor talking about shwepes secretthe ad willl attract ur attention from the first timehe came up from the seathen he raised a fish after thatsaaying( what s this)after that a shark came behind himana made him scared and hemoved quickly without telling us the secret of shweppesit raised our excitement and grapped our attention also it represents creativityand good sense of humor

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Thank you Mr.Kareem

December 01, 2009

Best ad/ Worst ad - IMC Class activity

image from http://www.swlearning.com/web_resources/imc.htm

This topic is discussed in IMC Class in a form of open discussion where every learner is invited to write about the best & worst ads from his/her point of view then the others are invited to vote for the best article.
In other words, as a teacher , i will not interfere... YOU will do everything !
Best Regards,
Amira
=======================

THE 1st ARTICLE= Written by Mr.Gerges Shaker - AUC

" THE BEST AD = Al-Query Tea"
watch the video http://www.youtube.com/watch?v=TaC4qfphPys

" very intellegent ad. they depend on two different faces ..." Hassan Al-Asmar" who was a very popular singer esp. in the area of craftment & social class C which is the target segment of the product.
he is very attractive to them, familiar and high credible source for the message ( i.e , it's impossible to recruit someone like Hani Shaker for such products !)
The 2nd face is "Sherine Reda",
she is beautiful and belongs to the upper class besides most f girls at that time were looking forword to imitating her.
Although this sector isn't huge but acceptable so this ad has dual action ( semiotic)
===========

THE WORST AD " AL-WEZA Tea