December 01, 2009

Best ad/ Worst ad - IMC Class activity

image from http://www.swlearning.com/web_resources/imc.htm

This topic is discussed in IMC Class in a form of open discussion where every learner is invited to write about the best & worst ads from his/her point of view then the others are invited to vote for the best article.
In other words, as a teacher , i will not interfere... YOU will do everything !
Best Regards,
Amira
=======================

THE 1st ARTICLE= Written by Mr.Gerges Shaker - AUC


" THE BEST AD = Al-Query Tea"
watch the video http://www.youtube.com/watch?v=TaC4qfphPys


" very intellegent ad. they depend on two different faces ..." Hassan Al-Asmar" who was a very popular singer esp. in the area of craftment & social class C which is the target segment of the product.
he is very attractive to them, familiar and high credible source for the message ( i.e , it's impossible to recruit someone like Hani Shaker for such products !)
The 2nd face is "Sherine Reda",
she is beautiful and belongs to the upper class besides most f girls at that time were looking forword to imitating her.
Although this sector isn't huge but acceptable so this ad has dual action ( semiotic)
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THE WORST AD " AL-WEZA Tea




very stupid ad because of the following points:
1- I have never seen RED WEZA !!
2- Presence of children in ad and surely children don't drink tea or even influence their parents decision to drink tea

Therefore no attractiveness or familarity and surely no credibilty.
======================

Thank you so much Mr.Gerges and waiting for your comments



9 comments:

  1. UnknownDecember 1, 2009 at 2:04 PM

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  2. UnknownDecember 1, 2009 at 3:06 PM

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  3. UnknownDecember 1, 2009 at 3:14 PM

    first I wanna say in my opinion u have a very good analatical skills i must admit
    secod i think also the name il wezza is not matching with our culture ....may be il bata would be more suitable and better (it is a joke)
    thank u sir

    ReplyDelete
  4. UnknownDecember 1, 2009 at 3:16 PM

    first I wanna say in my opinion u have a very good analatical skills i must admit
    secod i think also the name il wezza is not matching with our culture ....may be il bata would be more suitable and better (it is a joke)

    ReplyDelete
  5. Dr.Amira El-DeebDecember 4, 2009 at 2:34 AM

    Thank you Mr.Kareem for your contribution & that nice comment.
    actually what you said reminded me with another comment which is " the brand name in english is SWAN Tea"- means al baga3a in arabic not al weza !!

    really very bad ad ...Thanks Mr.Gerges for it :))

    ReplyDelete
  6. Ghadeer El-NadouryDecember 11, 2009 at 1:37 PM

    I like your post Gerges even though I've never seen these ads in my life..But Nice...
    I just don't agree with you about the semiotic part. Al-Query Tea ad lacks any analysis of symbolic communication. I think there are no visual or audio symbols or any subtle messages used in the ad to get the audience to subconsciouly perceive and comprehend the message.
    Other than that I totally agree with your analysis.

    ReplyDelete
  7. UnknownDecember 12, 2009 at 6:13 PM

    shwepps vs mirnda
    karim is coming back with these 2 ads
    both of these 2 ads are talking about the secret of their products
    but the there is a great differenc
    http://www.youtube.com/watch?v=EePG-_y-AYw
    a camel plays the role of ascientist who has discovered the secret of miranda
    coming from the bottles of mirindaaa
    this ad is not targeting any customers at all
    i do not think that any child can understand anything from this adddd
    i do not know also the reason of talking about The theory of relativity
    the 2nd ad is 4 hassan 3abdeeen
    http://www.youtube.com/watch?v=F27NOVpsoDY
    hassan 3abdeen using his good sense of humor talking about shwepes secret
    the ad willl attract ur attention from the first time
    he came up from the sea
    then he raised a fish after that
    saaying( what s this)
    after that a shark came behind himana made him scared and hemoved quickly without telling us the secret of shweppes
    it raised our excitement and grapped our attention also it represents creativity
    and good sense of humor

    ReplyDelete
  8. AnonymousDecember 17, 2009 at 11:37 PM

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  9. ahmedDecember 17, 2009 at 11:38 PM

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