Best & Worst ad - part 2

Another Contribution from Mr.Kareem

shwepps vs mirndakarim is coming back with these 2 adsboth of these 2 ads are talking about the secret of their productsbut the there is a great difference

http://www.youtube.com/watch?v=EePG-_y-AYwa

camel plays the role of ascientist who has discovered the secret of mirandacoming from the bottles of mirindaaathis ad is not targeting any customers at alli do not think that any child can understand anything from this addddi do not know also the reason of talking about The theory of relativitythe 2nd ad is 4 hassan 3abdeeen

http://www.youtube.com/watch?v=F27NOVpsoDY

hassan 3abdeen
using his good sense of humor talking about shwepes secretthe ad willl attract ur attention from the first timehe came up from the seathen he raised a fish after thatsaaying( what s this)after that a shark came behind himana made him scared and hemoved quickly without telling us the secret of shweppesit raised our excitement and grapped our attention also it represents creativityand good sense of humor

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Thank you Mr.Kareem

Best ad/ Worst ad - IMC Class activity

image from http://www.swlearning.com/web_resources/imc.htm

This topic is discussed in IMC Class in a form of open discussion where every learner is invited to write about the best & worst ads from his/her point of view then the others are invited to vote for the best article.
In other words, as a teacher , i will not interfere... YOU will do everything !
Best Regards,
Amira
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THE 1st ARTICLE= Written by Mr.Gerges Shaker - AUC

" THE BEST AD = Al-Query Tea"
watch the video http://www.youtube.com/watch?v=TaC4qfphPys

" very intellegent ad. they depend on two different faces ..." Hassan Al-Asmar" who was a very popular singer esp. in the area of craftment & social class C which is the target segment of the product.
he is very attractive to them, familiar and high credible source for the message ( i.e , it's impossible to recruit someone like Hani Shaker for such products !)
The 2nd face is "Sherine Reda",
she is beautiful and belongs to the upper class besides most f girls at that time were looking forword to imitating her.
Although this sector isn't huge but acceptable so this ad has dual action ( semiotic)
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THE WORST AD " AL-WEZA Tea

watch the ad http://www.youtube.com/watch?v=7i68RqVnyWQ

very stupid ad because of the following points:

1- I have never seen RED WEZA !!

2- Presence of children in ad and surely children don't drink tea or even influence their parents decision to drink tea

Therefore no attractiveness or familarity and surely no credibilty.

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Thank you so much Mr.Gerges and waiting for your comments